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About Us

The path to self discovery and loving your imperfection is not often an easy one. But at Apollo & Artemis Beauty by Equality, we know firsthand how empowering and beautiful that process is, which is why we made it our mission to help YOU, the gods and goddesses of this adventure, find something you can love, believe in—trust.

Our meticulously crafted skincare products, derived from the most vitamin-rich, natural elements, will help you have the beautiful skin you want without compromising the quality you desire.


We Are Perfectly Imperfect

Because for us, we know it matters. Our mission is simple:
make people happy in their skin.

We believe that each one of us plays an important part in creating a better world for future generations. And because we are so keen to love one another in all our forms, we proudly do our part to create social change in our communities by empowering those who empower others.

All our products are PETA approved and proudly made in the USA.


Laura Lee Botsacos

Founder and co-creator of Apollo and Artemis Beauty by Equality® – has always been driven by tenacity and bold ambition. A beauty industry veteran with a multifaceted business background, Botsacos noticed a lack of all-inclusive skincare products. As an innate problem solver, she set out to pioneer a unique new brand and sought the expertise of her Crazy Chemist Cousin (C³), whose twenty-five years of R&D experience and scientific prowess helped lay the foundation for Botsacos’ vision.

The duo merged their business talents to create a premier skincare line founded upon innovation, quality, and inclusivity. Backed by science and proven efficacy, the advanced formulations were developed with premium ingredients.

A nod to Laura Lee’s Greek heritage, Apollo and Artemis Beauty by Equality® empowers people of all genders, races, and sexual orientations to harness their inner god + goddess through self-love and self-care, and embrace their strong, resilient, and perfectly imperfect selves.


is beautiful

in every way, in every form.

Here, you’re noticed.
Here, you’re beautiful.
Here, you’re loved.

We believe in equality.
We believe in quality.
We believe in nondiscrimination and that everyone has a chance.
We believe everyone has a story to share.
We believe in you, in all your forms, in all your moods—all of you.

We have spent years engineering skin care products that are perfect for every single skin color and type, every gender, every human.

Why? Because during this process we realized that less really is more. We have created four exceptional, naturally-balanced products delivering blemish free, healthy, glowing, radiant, godly skin.